Barolo:The “New” High Priced Wine

This is  an excellent article as is the link below on what is happing to the price of Barolo. I was at a Barolo tasting before I left for Naples and all the talk was how the price of the 2010 Barolo was high and was going to go even higher.

Barolo Superstar

by Daniele Cernilli ,  Doctor Wine 02-02-2015

Exactly one year ago I wrote an editorial for Doctor Wine entitled: Barolo, the next icon (LINK). I would never have imagined predicting so precisely what then took place in the following, even if there were many elements to make such a forecast. Due to the combination of some disappointing vintages in Bordeaux and Burgundy and an extraordinary one for Barolo, vintage 2010 for the Italian wine had an enormous success among the world of wine’s ‘big spenders’ and it is now almost impossible to find a bottle.
The lion’s share of Barolo wineries came under siege and were literally gutted and with the first 2011 coming out, the product of a harvest that was almost as good as the previous one, the Barolo ‘craze’ seems far from subsiding. This is great because finally an Italian wine, and not just an estate ‘brand’, is firmly establishing itself as a choice among those wine-lovers who normally drink the great Bordeaux and Burgundy wines, the Mosel whites and some ‘iconic’ wines from the New World. Let’s hope that this success in sales does not translate into outrageous price hikes, as occurred with the above-mentioned wines.
For us ‘normal’ wine-lovers many of the wines that were affordable, or at least within our reach, only 15 years ago are now totally beyond our economic means. The risk that Barolo will become a member of that high-priced club may be positive for the image of Italian wine and for producers’ pockets, but it bleed the rest of us dry.


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7 responses to “Barolo:The “New” High Priced Wine

  1. Tom Maresca


    I am really afraid that Daniele may be right about this. Unfortunately, too many things are converging — the loss of luster in Bordeaux, the reputation of Barolo and Barbaresco, which has been growing steadily for years, the great 2010 vintage — taken together, they will probably push Barolo into the “elite” category of collectible (and therefore too pricy for most of us) wines. This will be true of Barbaresco to an undeservedly lesser extent, and not at all true of the northern tier of Nebbiolo wines, nor of Nebbiolo as a variety. Most of the people who “collect” wines have no idea what grapes they’re made from.

    This is sad, and exactly what makes journalists and winelovers like you and me feel very ambivalent every time we write up a great, affordable wine. We want people to know and enjoy them, and we want their hardworking producers to be justly rewarded — but we can’t stop them from being exploited by middlemen and monied know-nothings. This is not to say that all collectors lack taste — we both know many with fine palates — but that taste has little to do with “collecting.”



  2. Ciao Tom, found a great pizza place Plazzo Petrucci Pizzeria- Michele ordered a Margherita and it became my new standard-I ate half of the pie. I ordered a fried pizza filled with Ricotta and Cicoli, I gave Michele a small piece. I can bot describe how good it tasted. We drank a simple piedirosso aglianico blend that was perfect with both.


  3. Reblogged this on Sassi Italy Tours and commented:
    I’ve been worried this would come to pass, and I suppose it was somewhat inevitable. The best kept secret in the world in 750ml form wasn’t going to stay reasonably priced forever as wine becomes ever more the status symbol for people looking to engage in conspicuous consumption.

    Fortunately the people driving up the prices on Barolo are a long way from discovering Dolcetto, Negroamaro, Primitivo, Nero D’Avola, etc…Italian wine will remain a remarkable bargain for the value oriented enthusiast for the foreseeable future we’d argue.


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