19 Italian Wineries Working Together!

 Italian Association of Sommeliers  – from a translation

IGM-Antinori-and-MastroberardinoPiero Mastroberardino is the new president of the Italian wine quality Great Brands, the association of 19 signatures icon of Italian wine tour to date, and for over 10 years, byPiero Antinori . Change Summit was decided today during the meeting of the shareholders, by unanimous vote, elected the board of directors, expressed the new leadership of the Institute and appointed Honorary President Piero Antinori.

The institute Grandi Marchi was one of the first associations to show that in the field of Italian wine you can team up to act jointly in international markets ‘So Piero Antinori, the outgoing president of IGM, he spoke at the conclusion of the assembly membership. ” In these 11 years – we continued Antinori – we worked in the sign unit virtuous for the benefit of the entire system wine, still too fragmented in its global promotion. The Great Brands are not only the bearer but, in many cases, the precursors of the positioning of Made in Italy wine market more strategic i “.

For the new president Piero Mastroberardino ” The Istituto Grandi Marchi is a case history of excellence: 19 top brands competing with each other, and yet able to develop a unique synergy of family stories of success. He has paved the way and set the pattern for other initiatives that have been set up recently. The Institute will continue to work with specific programs and with the use of internal resources, as well as European, to promote Italian wine in the world . ”

Piero Mastroberardino.

Born in 1966, Piero Mastroberardino is divided between the academic (he is professor in managerial disciplines at the University of Foggia) and the business in which he is engaged in the homonymous winery, the oldest in the Campania with a history spanning ten generations, which it produces fine wines in the land of Irpinia. Eclectic, the new president of the Grandi Marchi is also accredited in the art world, as a painter and draftsman, and in that of literature (this year is the publication of his latest novel “Crackdown”).

Istituto Grandi Marchi Wine

The 19 wineries Istituto Grandi Marchi ( Alois Lageder, Argiolas, Greppo Biondi Santi, Ca ‘del Bosco, Michele Chiarlo, Carpenè Malvolti, Donnafugata, Ambrogio and Giovanni Folonari Tenute, Gaja, Jermann, Lungarotti, Masi, Marchesi Antinori, Mastroberardino, Pio Cesare, Rivera, Tasca D’Almerita, Tenuta San Guido, Umani Ronchi ) contribute 7% of the total value of exports of bottled wine. Since 2004 – the year of birth – 2014, the Institute has invested approximately 60 million euro in the promotion of quality Italian wine (of which about one third with the support of the EU promotion). The Istituto Grandi Marchi is present at Expo in

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